Essays:

> Art Style

John Goto / Art Style

February 2018

 

When teaching on photography and art courses, I sometimes felt uncomfortable with the expectation that by the third year an undergraduate would find their ‘voice’. Premature as this presumption often was, it would at times result in the pressured student taking the next best option by shoehorning their work into the style of a currently popular artist. Recently I have come to regard the problem of style as more widespread, involving questions of commerce, authorship and freedom of expression, which prompted me to write the following notes…

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As a student of art in the ‘sixties, I understood the artist’s task to encompass the gradual refinement of style. Modernist exemplars included Piet Mondrian, whose linear development from the early drawings of trees through to the minimal abstractions of his great middle period, was only upset by the stylistic aberration of the late ‘Broadway Boogie-Woogie’, in which something uncharacteristically personal was revealed – a love of jazz and dancing. It didn’t fit the reductionist script any more than Kasimir Malevich’s late reversion to figuration. Often glossed over by tutors, these incongruities troubled me.

I hadn’t realised that I was myself considered stylistically promiscuous until another artist commented that each new series of my work looked different from the last. At the time I wasn’t sure whether this was intended as a criticism or compliment, but settled on the latter. I now have my doubts as both he and the majority of artists of my generation have stuck doggedly to a style formed sometime in the early years of their careers.

There are undoubtedly commercial pressures on artists that reinforce this tendency towards stylistic stasis. Financial journalist Felix Salmon suggests that ‘Now that people are buying global brands, you need branded galleries selling branded artists. Every single contemporary artist… is instantly recognisable as being that artist first and foremost.’ As with all brands, it is through the repetition of visual style that the artist becomes ‘instantly recognised’. Once established, the temptation for an artist whose work is selling is to keep producing more of the same. It becomes like printing money.

There is a price to pay for adopting such financial priorities, however, and it is that of creative freedom. Trumpeter Don Cherry, who tirelessly experimented with different genres of so-called world-music, said that for him ‘Style is like a straitjacket…you end up imitating yourself.’ Pablo Picasso, along similar lines, stated that ‘Style is something that locks a painter into a vision, the same technique, the same formula. One recognises it immediately, but it is always the same suit, or the same cut of suit.’

Picasso’s analogy between tailoring and art style has interesting implications. To fix on a sartorial style and always dress in the same manner turns one’s clothing into a uniform. The author Hermann Broch writes in The Sleepwalkers, that it is ‘the uniform’s true function to manifest and ordain order in the world, to arrest the confusion and flux of life…life itself, recedes to a distance’. To embrace the ‘confusion and flux of life’ is surely one of the artist’s tasks, but can this be achieved using one fixed language for all occasions and all subjects?

Picasso dressed with élan, delighting as he did in costumes and role-playing. Whether the matador, peasant, man-about-town, worker, dandy, or beach bum, it was all played as exuberant theatre. The same creative playfulness permeates his work across media, styles and periods of his long career. Confident in the stability and strength of his inner core, he felt able to express himself freely in whatever form the task demanded and his interests led him.

We recognise a Picasso not through stylistic continuity, but by close attention to the developmental narrative of his life’s work. Following this takes sustained effort, concentration and intellectual investment on the part of the viewer, which is at odds with our current culture. Today’s art market values fashionable product, the one off idea, the headline grabber, over the notion of canonical works. Without the canon of illustrious artists, and the connoisseurship and critical culture needed to support it, all artists become of equal value, or no value. What distinguishes one from another is now visibility, however fleeting, which is manufactured by the market and media working in cahoots.

Independent critics and reviewers John Berger, Linda Nochlin, Peter Fuller, Andrew Brighton and Brandon Taylor were amongst my early influences. These were serious intellectuals, with whom one might on occasion disagree, but nevertheless always value and respect for their rigorous and informed thinking. In their place a generation of lightweight media hacks has now emerged, who dance to the tune of powerful galleries and art institutions.

To return to my original question: can the ‘confusion and flux of life’ be depicted using one fixed language for all occasions and all subjects? I think not. The old modernist adage of ‘form follows function,’ is re-configured in my work as ‘style follows subject’. In other words, visual style is not predetermined, but grows out of the subject matter engaged with. The value of this approach is in foregrounding the subject, in all its complexities, over the parochial style/brand of the artist.

What continues to matter to me after a lifetime of making art, is paying heed to the world and the renewal of my expressive language – thus avoiding the pathos of writer Roger Wade in Raymond Chandler’s The Long Goodbye, who finds himself condemned to imitating his earlier successes, and ‘reading my old stuff for inspiration’.

– Text by John Goto

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To accompany this essay we have chosen a selection of images from Goto’s The Framer’s Collection (1997/8), which is based on Fernando Pessoa’s notion of Heteronyms. In the series Goto creates works by fictional artists, each having their own supposed biographies and art styles. The narratives attached to the pictures can be read here.