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Liron Kroll / Liron Kroll

 

Statement:

The themes of Liron Kroll’s work are based around the illusiveness of normality. 

She is interested in the inherent contradiction in the need to belong to a social structure, but being simultaneously repulsed by it. 

Kroll focuses on a specific moment of acknowledgement and realisation. Her characters, those whom we see within the image and those whose presence is only implied, exist in a state of constant conflict. This is emphasised by the rich, carefully constructed environment Kroll achieves using different digital layering techniques.

In her creation process, Kroll dismantles and creates visual worlds, she reassembles and builds new realisms. One of her images may include bits and pieces taken from over hundreds of different photos, photos taken in different times and places. Thereby Kroll disconnects the supposedly “photographic image” from any standard anchors in time and space.

 

About the artist:

Liron Kroll is a multidisciplinary visual artist based in London. After completing national service with the Israeli Army where she was a photographer, Kroll studied visual communications at H.I.T, Israel graduating in 2006 with honours and in 2011 completed an MA in Communication Art and Design at the Royal College of Art, London.

In the past few years Kroll has exhibited work globally in fairs and galleries such as Eyebeam Gallery N.Y, ‘The Other Art Fair’ London and ‘Fresh Paint Art Fair’ in Tel Aviv as well as a solo show ‘Sand Box’ at Zemack Contemporary Art Gallery.

She was commissioned by EPFL+ECAL lab in Switzerland to create an installation that uses Augmented Reality technology. Her moving image work ‘High Expectations’ was shown in festivals and exhibitions around the world and was shortlisted for the 2014 Royal Academy Summer Exhibition and sold to a number of collectors.

Twice shortlisted for the National Portrait Gallery’s Taylor-Wessing Prize, Kroll’s work has been featured in publications such as Creative Review, Motionographer, IDn magazine, The Independent, Computer Arts Magazine, Haarertz, As well as this year’s 125Magazine annual and 125LIVE shows as part of ‘Photomonth’, London.

She has worked on diverse projects that include video art, animation as well as fashion photography productions. Collaborating with clients such as the BBC, Channel 4, Ron Arad Associates, Universal Music, E-Tautz Fashion House, Publicis, McCann-Erickson and more. 

www.lironkroll.com